MEDIA KIT 2026

DRIVEATL MEDIA KIT

14M+ Annual Views • 48K+ Followers • Georgia's Local Discovery Creator

DriveATL helps businesses, destinations, restaurants, attractions, and local brands reach highly engaged Georgia audiences through authentic discovery-focused content. Specializing in hidden gems, historic downtowns, local eats, parks, attractions, and relocation-focused storytelling.

14M+

Annual Video Views

1.2M

Annual Impressions

128K+

Shares

256K+

Profile Views

8.3%

Engagement Rate

🤝 Request Partnership
Featured Metrics

The Numbers Behind DriveATL

881K

Total Likes

Audience approval and engagement

48.3K+

TikTok Followers

Georgia-focused, highly engaged community

43.1K

Avg Views Per Video

Consistent reach on every post

50.7K

Comments

Conversations generated

256.8K

Profile Views

Viewers interested enough to learn more

8.3%

Engagement Rate

Top 10% of similar-sized creators

About DriveATL

Discovering Georgia, One Town at a Time

DriveATL is a Georgia-based travel and lifestyle brand dedicated to uncovering hidden gems, historic downtowns, local restaurants, road trips, and small-town culture across the state. Through authentic storytelling and on-location content, DriveATL inspires real-world visits, purchases, and community engagement — reaching both local residents and visitors actively searching for places to explore.

Audience Insights

Who's Watching DriveATL

84.6%

U.S. Audience

Primarily Georgia and the Southeast

52%

Female

Slight female majority

48%

Male

Balanced gender split

Top Audience City

Atlanta, Georgia — the heart of DriveATL's viewership, surrounded by a statewide audience of active consumers.

Primary Age Range

Majority of viewers fall between ages 35–54 — established consumers with disposable income and strong interest in dining, travel, shopping, and local experiences.

Why This Audience Matters

Why Brands Partner With DriveATL

Hyper-Local Relevance

Georgia-focused audience with strong local identity — your business reaches the exact consumers most likely to walk through your door.

Authentic Storytelling

Content feels like a trusted recommendation, not an ad. Unscripted, on-location, and genuinely engaging.

Long-Term Discoverability

Content remains searchable and discoverable long after posting — delivering ongoing value beyond the initial publish date.

High Engagement

Top 10% engagement rate compared to similar-sized creators — real community interaction, not passive scrolling.

Partnership Opportunities

Let's Build Something Together

Content Formats

  • Featured DriveATL Videos
  • Restaurant Spotlights
  • Local Business Features
  • Grand Opening Coverage
  • Event Coverage
  • Multi-Post Campaigns

Campaign Types

  • Tourism Campaigns
  • Destination Marketing
  • Drive & Vibe Podcast Guest Features
  • Custom Brand Activations
What Partners Receive

A Premium Content Experience

Professional Video

High-quality vertical video content filmed on-location with professional production values.

Authentic Storytelling

Genuine, unscripted narratives that resonate with an engaged local audience.

Permanent Placement

Content lives permanently on the DriveATL TikTok account with optional cross-platform usage rights.

Fast Turnaround

Efficient production timelines with collaborative content planning from start to finish.



Top performing driveatl videos

Audience Favorites

A selection of DriveATL's most-viewed content showcasing Georgia's hidden gems, attractions, historic downtowns, parks, restaurants, and local destinations.

Recent Performance Highlights

Real Results From Real Places

DriveATL content consistently reaches highly engaged Georgia audiences actively searching for local restaurants, attractions, downtown dieATL reaches highly engaged Georgia audiences actively searching for restaurants, attractions, downtown districts, parks, and hidden gems. These top-performing videos demonstrate the power of local discovery content and real-world audience engagement.

Partnership Process

How It Works

From first conversation to final report, every DriveATL partnership is collaborative, transparent, and built around your business goals.

Drive & Vibe Podcast

The Drive & Vibe Podcast

The Drive & Vibe Podcast extends the DriveATL brand into long-form audio storytelling — featuring conversations with local business owners, tourism leaders, and community voices from across Georgia. Brands can sponsor episodes or appear as featured guests.

Ideal Partners

Who DriveATL Works With

Restaurants & Food

Tourism Boards

Attractions & Venues

Festivals & Events

Downtown Authorities

Small Businesses

Real Estate & Home

Entertainment

Ready to Reach Georgia?

DriveATL helps businesses, destinations, restaurants, attractions, events, and local brands connect with highly engaged Georgia audiences through authentic local storytelling and discovery-focused content.

Helping Georgia discover great places, businesses, and experiences.

14M+ Annual Views
48K+ Followers
8.3% Engagement Rate
Georgia-Focused Audience
Trusted Local Discovery Content

From historic downtowns and hidden gems to restaurants, attractions, and local events, DriveATL connects Georgia audiences with places worth discovering.